Award writing is unlikely to be at the top of a busy recruiter’s agenda, however entering awards brings tangible benefits to your business.
With many award options from local to national as well as recruitment industry awards, there is sure to be an award that will help deliver value to your business.
1. Brand differentiation
Becoming an award-winning business is a great way to set yourself apart from the competition. By carefully selecting the category you can create a niche to make you stand out from your competitors. Whether it’s your green credentials, your contribution to the community, training or education, show how you are making a difference and ensure there is something that makes your customers pick you over other business in your sector.
Being associated with a business awards event provides excellent PR opportunities before, during and after the event. A blog about being nominated, live tweets during the event and a follow-up blog can all be utilised to increase brand awareness. Awards celebrate hard work and success and such an opportunity to put your business in the spotlight should be welcomed.
“It’s not what you know, it’s who you know,” and the importance of networking should not be underestimated. Consider using social channels to tag other shortlisted contacts to congratulate them, make appointments to meet contacts and prospects at the event and think about sponsoring a relevant category to help raise awareness of your brand.
Writing an award application forces you to look at your business from a different perspective and compare yourself to competitors. Once you’ve identified your strengths you can then go on to refine your business strategy and carry out necessary process improvements.
5. Boosting morale
Winning or being shortlisted for an award is a very public way of recognising the hard work and achievements of your staff. And awards remind employees what’s good about the company and why they are proud to be part of it - and should be celebrated as a team.
6. Raising credibility
Winning an award builds recognition for the work that you and your team have been doing and certifies your place within the industry, especially if the award has been judged by industry-leaders and experts in that field.
7. Attracting talent and investment
If you’re the best - the best will want to work with you. Being recognised as the best in class and building your employer brand helps attract new talent to your business - as well as engage with potential investors.
You don’t have to be a great writer to create a winning award entry. Download our free guide on How To Win A Recruitment Award for a clear and concise formula to help secure your business award.
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