Lillie Ubeid
by Lillie Ubeid
Recruitment website design

Five numbers to remember when designing a mobile-optimised recruitment website

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When thinking about a recruitment website design project, it’s important to realise how critical the device your audience is seeing it through is. These days, consideration of responsive look and feel is an absolute must: responsive design has already crossed boundaries and changed perceptions recruiters have about the manner in which candidates consider jobs and apply for them. 

The journey to the apply button has been forever altered. As we’ve written in our latest ebook Data-Driven Design,

“The use of mobile devices for job searches is not restricted to Millennials. 78% of whom use mobile devices for job searches as of 2016, followed by 73% of Gen Xers and 57.2% of Baby Boomers.”

As part of our continuing series on data-driven design, we share some key facts and figures from our ebook that will show recruiters just how much mobile matters in website design.

1. First

As in a recent change to the Google algorithm, known commonly as “Mobile First”. Essentially, Google recognised that despite the growing use of mobile in searches, the top returns didn’t always pull through mobile-friendly web pages. The result was often a poor user experience that nevertheless adhered to Google’s original algorithm requirements.

That’s all changed now, thanks to the most recent update aimed at ensuring responsive device searchers receive responsive (often AMP) pages that are ably consumable in a responsive device. The result? A need for brands to prioritise mobile user experience (UX).

2. 79%

As in the usage rate of mobile devices accounting for all internet activity in 2018, nearly double the figure (40%) that was reported in 2012. For the record, we’ve taken notice here at Volcanic: studies reveal that the majority of visitors to a Volcanic platform did so through a mobile device. A website built with mobile and tablet users in mind is paramount to our thinking and planning in all web projects.

3: 3

As in the number of seconds you have before a candidate will exit your mobile web site. It’s a revealing statistic about page load speeds: the longer it takes, the bigger the drop off (especially if WiFi or even 4G browsing isn’t available). Think of the number of leads that a slow load time on mobile will cost your brand. 

We certainly have: by offering speed enhancing tools like Varnish and AMP pages, clients can enhance their load times and kick off conversion journeys for a prime candidate scrolling through your site during a ride home on the train (even in a 3G setting).

Want a functional, responsive, user-focused website?

Volcanic's eBook on data-driven design gives you insight into designing websites that drive conversions.

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Data-driven design eBook

4: 73%

As in the percentage of people aged 50-64 who own a smartphone, according to a Pew Research Center study of the US population. Clearly, the figures are bigger for Millennials (94%) and those between the ages of 30-49 (89%). Yet this is a great study in the penetration of a device into the status of a life staple; an astonishing indication of how ingrained in our lives the mobile device truly is.

5: 57%

As in the percentage of traffic that are unlikely to recommend a business in the wake of a poor mobile user experience. Frankly, there’s just no better way to quantify how vital responsive considerations are for a recruitment brand. Consider our earlier figure, saying the majority of users of Volcanic sites are now checking us out on mobile. If you could turn off over a quarter of your viewers by not optimising your mobile look, wouldn’t that serve as a great indication of its overall importance?

The numbers clearly add up: your mobile web presence is going to make a huge difference in the effectiveness of your website. Design is critical in creating a lead generating website, but speed, user friendliness, responsiveness and functionality all have to be given equal importance.

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