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Question: what would lead a recruiter to tell an investor or a client “We have a beautiful new website?”
Would it be the things you could see strictly on the outside? Well, if you ask us, the beauty of a website sits on the inside as much as the outside. But there’s a host of factors that we feel will constitute a great look.
How about seamless functionality dedicated to continuous improvement?
Bespoke analytics for the needs of the industry?
A user experience that is just as enjoyable on mobile as it is in a desktop setting?
In Volcanic’s ebook Data-Driven Design, we delve into the importance of looking beyond the aesthetics of your recruitment website and focusing on the factors that will drive your conversions: functionality, user experience, responsiveness and speed. Here, we take a look at key things to remember when designing your recruitment website user experience.
The clutter factor
There’s really no getting around it; a legacy of long-form content clearly arranged for desktop audiences and higher Google rankings, presents a wealth of problems for modern recruitment website design projects. While the length of a blog post is a factor in SEO, mobile will hold the reader for only so long.
Which means that unnecessary content might be ripe for removing. Ask yourself the following:
Images: If you use them (and hopefully, optimise their alt tags), are they adding to the mobile experience? Please make certain it’s a natural fit;
Explanation text: the aim here is to design something that is so easy for your users to understand that it shouldn’t require any explanation at all;
CTAs: if your call-to-actions and related content are part of a simple user journey on the desktop, it should stand to reason that they need to look just as viable in a responsive setting. Sadly, this is often ignored, which leads to buttons being pushed or hidden altogether. Is this a reflection of your current mobile web design?
Where do the eyes of your users go when scrolling through your website? User behaviour tracking software today can measure this, identifying the effectiveness of several key factors like colour, fonts, directional cues and CTAs.
This, to our mindset, is a beautiful thing. That’s because it’s an insightful look into what your journey presents, and what your conversion capabilities truly are online. Furthermore, if you can pick up on any lapses in the user journey, you can be agile enough to adjust and ensure the journey to conversion is much more clear.
On desktop sites, a user may expect a navigation menu across the top. Conversely, on mobile, they may be accustomed to seeing the menu expand out from the left-hand side as a result of tapping a menu icon.
Volcanic believe that by understanding common navigation patterns by device, our platforms give you the ability to create a seamless journey for job candidates and put them on the path to hitting Apply or Register.
There’s also the matter of how you offer links to your users. In the past, text with links instilled in it were a perfect match for desktop SEO. Modern navigation functions on a responsive device have presented mobile UX experts with a challenge, as they have become much more difficult to engage with on a touchscreen smartphone. This problem is often referred to as the “fat finger” problem, and it’s not too difficult to solve. Simply by enlarging buttons and links where necessary, or even creating stronger spacing for mobile, you’ve ensured both platforms have a relatable, simple user experience.
Beauty for an online brand is about return on investment, whether it's the front end or back end. Exterior design is critical in creating a website that generates leads, as is platform, UX and performance, all of which need to be given equal importance heading forward.