Francis Battersby
by Francis Battersby
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With digital transformation taking centre stage in the recruitment industry, recruiters find themselves inundated with different tools and technical solutions to achieve their business objectives and make their recruitment websites more effective (as seen above, thanks to MarTech).

So how do you choose what the best fit to integrate is? Is some software too good to be true?

Writing in a book

We recommend...

We’re huge advocates of software that can help market your business, for example SEMrush. With an intuitive dashboard, and capabilities like keyword and content suggestions, a writing assistant add-on and insightful analytics to name a few. Using software such as SEMrush to enhance your digital strategies can help attract the perfect candidates, as your site and content becomes fully optimised for search engines like Google and Bing. Constantly being updated with new, creative beta updates, it feels like a completely upgraded platform month after month!

Man filming on his phone

Look out for...

Video interviewing is popping up more frequently with the likes of Showcaser, Odro and Hinterview helping bring forward the future of the recruiting process. With the rise of apps like TikTok and their investment in learning algorithms and artificial intelligence, video is definitely the future of recruitment. With the current audience being predominantly generation Z, along with the rise of the gig economy, it’s a safe bet that the two will coincide with each other as working patterns are continuously changing. What better platform than a short video showcasing the talents and skill-set of prospects?

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