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It's easier than ever before to access and listen to the customer voice. It's available live, immediately and continuously by listening to or participating in the online conversation as it develops. This is a rich source of unmediated consumer insights, free of charge and instantly available. Here are just a few of the reasons why you should be using social media.
Increased brand awareness
Simply having people interact with your content will increase your brand awareness. Every post shared will introduce your brand to a new network of individuals which can lead to potential customers. The more people who know about your business the better.
Increased inbound traffic
Without using social media your inbound traffic is limited to your existing customers. Every piece of content you post on social media is an opportunity to acquire a new customer as it drives traffic to your website. Content on social media allows you to drive organic traffic to your website.
Social media doesn’t directly increase your SEO. To give yourself the best chance of ranking through social media you should create high quality content that integrates your keywords. Content could include blogs, case studies, employee photos and business information.
Improved brand loyalty
Customer satisfaction and brand loyalty tend to go hand in hand. Regularly engaging with customers through social media helps to improve your customer satisfaction and your brand loyalty.
Creating profiles on social networking sites is free across almost all platforms and any paid promotions your company decides to invest in are low cost compared to other marketing methods. Social media can deliver a higher ROI than other marketing techniques.
Posting well-written, insightful content on your social media is a great way to become an expert in your field. Thought leaders tend to:
- Share content with audiences that want help - joining groups on Linkedin is a great way to do this
- Connect and engage with their audience
- Promote their authority.
People are going to talk about your brand online whether you are present on the platform or not. It is best to be proactive on social media and monitor what is being said about you. Tools such as Sprout Social and HubSpot allow you to easily monitor mentions enabling you to respond quickly if your customers have a complaint.
Social media allows you to chat back and forth with customers on a real time basis. It can be much quicker than emails and allows you to have an open communication with both customer and potential customers.
Recruiting new employees
This is especially important for recruiters, social media gives you access to a much wider talent pool. Jobvite found that 59 percent of recruiters rated candidates found through social media as “highest quality.”
Engage people at events
Hashtags enable people attending your events to connect with each other and start conversations.
Learn more about your audience
Social media allows you to take some of the guess work out of knowing your audience. It allows you to gain valuable insights and gain unbiased feedback, ask questions, create polls and distribute surveys.
Allows you to capture and analyse data
Social networking sites have their own analytics tools and analysing data from social media allows you to further refine your buyer personas and also allows you to retune your strategy, as a pattern will develop as to which type of posts and the time they are published get the most engagement.
For more information on how social media can benefit your business and what to be aware of download our guide to social media.