There are no two ways about it: a good content strategy is key to boost your Google ranking
Most recruiters already know that content is an SEO superpower - but this has helped create the practice of keyword stuffing, or shoehorning as many of your keywords as possible into every piece of content you write.
Keyword stuffing and why to avoid it
Keyword stuffing is counter-productive. Not only does it make for a poor user experience, you’ll end up damaging your SEO because the search engines are on to you.
Our ten top tips are summarised in our free download: Ten quick ways to improve SEO on your recruitment website.
How to optimise content performance
Our free guide for the recruitment industry gives you insider knowledge and hints on how to boost your SEO on your recruitment website.
A few of our top tips for best practice include:
Use SEO-friendly human readable URLs
Use keywords in page titles - essential for on-page SEO
Add modifiers to your title to describe the who, what, how, why and where. For example, The best ways to… or Top tips for… attract attention and have a positive effect on SEO
Add a H1 heading to your title. This not only looks good, it serves a valuable purpose in providing the signpost to lead search engines to your page.
And use H2 subheadings to reinforce messaging and include target keywords. The Volcanic system adds an H1 heading and allows you to frame H2 subheadings easily.
For more tips and an explanation on best practice, download our free whitepaper.
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