Connecting linkedin

How to target keywords to boost your SEO [UPDATED]

9 months ago by Alison Owen

W1siziisijiwmtcvmtevmdyvmtqvntqvntevmzuzl2tlexdvcmqgymxvzy5qcgcixsxbinailcj0ahvtyiisijiymdb4njawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

Creating a solid piece of content that contains relevant keywords is a critical part of your SEO strategy. It might sound obvious, but you’d be surprised how often this step is misunderstood as part of a recruitment website SEO strategy.

It’s important to shape your content, which could be an ebook, a whitepaper, website pages, a blog or a social media post, for example, so it both delivers the results you are setting out to achieve while allowing you to target relevant keywords.
 

How do I research keywords?

The term 'keyword' most commonly refers to the words people use when they search. A keyword can be a single word or a phrase.

There are many tools available, such as Google’s free Keyword Planner, which can help build a list of keywords to be used in a campaign for SEO and content. Take a look at your own website and consider which words Google believes you rank for by logging into the adwords area. If you’ve never used this before, then this tool is highly effective in both driving free or paid for traffic (pay per click) to your site.
 

Targeting keywords to boost SEO ranking

Once you’ve built your list of keywords, you can start to target their position by producing content written with them in mind. Renew and review these every month - it may seem like a chore but it’s well worth the effort. These keywords are the bedrock of your content strategy.

The next step is to build your SEO reputation. Establish which keywords have good volume, but are not too competitive. Ideally, you want to target a keyword that has a relatively low search volume as opposed to keywords that are very popular.

For example, there are usually more than twice as many searches for ‘oil and gas jobs’ versus ‘oil and gas careers’, so focusing your effort on the most popular search is probably not worth your time as you’ll struggle to score high in the rankings. Choosing a keyword that has a lower volume of traffic will help you achieve a better ranking for this word. The more keywords you rank for, the higher your site’s reputation becomes, which then means that you have a better chance of ranking for the associated higher keywords.
 

Benefits of Volcanic websites for SEO

One of the things that's great about the Volcanic platform is the in-built SEO mechanisms at your disposal, especially when it comes to the positioning and placement of your target keywords.

For instance, H1 tags. This a single headline is crucial for a web page; we automatically generate this field for you. By contrast, you have the option to add H2 subheadings and place target keyword copy there as well to frame your content. Furthermore, your Volcanic website will have hosts of images and designs that Google's algorithm is dying to catch. With each image on your Volcanic website, you can place a unique (but relevant) alt tag that tells Google what the image is about and - by extension - improves the searchability of the web page it's located on.

Lastly but not least, we've developed functionality strictly for recruiters that delivers SEO benefits in terms of the URL structure. Be sure to get in touch see how our SEO structure can benefit your recruitment website.
 



To learn more about keyword targeting and all aspects of SEO, please download our free Recruiter's Guide to SEO.

Download the only SEO Guide a recruiter will ever need

This blog post was updated in July 2018

6 DAYS AGO BY ALISON OWEN

W1siziisijiwmtgvmdcvmtcvmtuvndkvmtcvntu2l1njcmvlbnnob3qgmjaxoc0wny0xnyaxni40oc40os5wbmcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

Introduction Let’s start with how recruiters can get on board with Google For Jobs Structured data How do I get structured data on my website? Quick update on how it works Technology support in the Google For Jobs landscape A shorter supply chain ...

READ MORE

3 MONTHS AGO BY ALISON OWEN

W1siziisijiwmtgvmdqvmtmvmtavmzqvndmvote2l1njcmvlbibtag90idiwmtgtmdqtmtmgyxqgmteumzqumjuucg5nil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

In the second in our series of social media blogs from Volcanic, we look into the key terms of Twitter. Part 1 explained the meaning behind Facebook terminology if you'd like a quick reminder. Direct message (DM) A private Twitter message sent out...

READ MORE

4 MONTHS AGO BY ALISON OWEN

W1siziisijiwmtgvmdmvmjcvmtqvmzgvmtevmja3l3nodxr0zxjzdg9ja18znzuzndeymdyuanbnil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

Get the most out of Facebook We have explored the ways to get the most out of your social media and we have also looked at what you need to be aware of when using social media. Over our next couple of blogs we will explore the different social net...

READ MORE

4 MONTHS AGO BY ALISON OWEN

W1siziisijiwmtgvmdyvmdyvmtyvmzgvntavodkxl25ld0v2awwttwvulxbvaw50aw5nlwf0lxn0cmvzc2vklxdvbwfuli1ezxnwzxjhdgutew91bmctynvzaw5lc3n3b21hbi1zaxr0aw5nlwf0lwrlc2staw4tagvylw9mzmljzs1pc29syxrlzc1vbi1ncmv5lxdhbgwtymfja2dyb3vuzc4ttmvnyxrpdmutahvtyw4tzw1vdglvbnmtzmfjzs1lehbyzxnzaw9ulwzlzwxpbmdzlwxpzmutcgvyy2vwdglvbi5qcgcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

Social media has a number of advantages and can be critical in your recruitment business' success - as outlined in our previous blog. Its power is, however, becoming increasingly hard to control, which can lead to negative attention being attracte...

READ MORE