Need a new website but don’t know where to start? Maybe your personal KPIs include improving candidate applications and conversion rates? And what about the GDPR - do you know what to do to make sure you comply?
Help is at hand. At Volcanic, we specialise in recruitment technology and we develop and run the websites of more than 600 recruitment agencies and job boards across the globe. We’re well placed to guide you through the process every step of the way.
Building a website is a collaborative process - here are our five top tips for success with Volcanic.
Do your research
Take a look at other websites that you like from companies you admire - whether or not in the recruitment sector - and tell us what it is you love about them. Think about whether some of the best practice and great ideas you’ve seen could be incorporated into your website.
Tell us everything - warts and all
Give us plenty of information about your business. And what works and what doesn’t with your current website. The more information you can share upfront, the better we will understand your business and match your website to your needs.
Play to the crowd
Our experience shows that, more often than not, companies want to tell their audience about themselves - where you came from, what you do, why you’re great. Flip this around. When you’re planning the user experience and writing your content, tell your audience what you can do for them - that you understand what they do, what they need from you, and how you can help them achieve success.
Define the user experience
Tell us what your candidates say about you. What are they looking for to make their lives easier? And poll your clients to find out what they think. Do they have suggestions on how to make their lives easier?
Check out your choice of website provider
Do take some time researching your website provider before you make the final decision - here’s a quick overview of the Volcanic service to help you find what questions to ask:
Volcanic clients have no contract tie-in, need no upfront capex and benefit from a simple monthly fee
All Volcanic websites will be GDPR-compliant in the coming weeks, well in advance of the May 2018 deadline, so you have time to get your house in order.
Tell us the top three takeaways you’d like your users - candidates and clients - to remember about you. If you were to tell us just one thing, tell us your ‘If only’ my website would… wish. (Hint: at the minute, it’s probably ‘If only my website would support my GDPR compliance.’)