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At Volcanic, we come across thousands of recruitment websites that simply don’t work. Thankfully, we can say with pride that ours aren’t among them, but still, we aren’t ones to name and shame. Instead, here’s the top five things that all recruitment websites must have and how you can avoid simple mistakes.
Hyper Text Transfer Protocol Secure (HTTPS) is a secure protocol over data and communications sent between a user’s browser and the website they are connected to. A website that has HTTPS will encrypt all of this communication, meaning that any data you input to the website is completely secure. HTTPS is now commonplace on most websites and is essential for an e-commerce site, but also for anywhere that users input personal data.
A number of recruitment website’s for smaller agencies do not have this protocol on their candidate’s page or portal, and those who do often forget to put HTTPS on their contact page – another location that requires users to give away personal information. Hackers love this data and will find backdoor entrances to extract this from recruitment websites, which is why we use HTTPS as a standard across the entirety of our platform.
Accelerated Mobile Pages (AMP) is all about making mobile pages quicker. Considering that 70 percent of candidates use their smartphone to search for roles (onrec), it’s essential that recruitment websites are mobile optimised and render quickly. It’s not uncommon for recruitment websites to look great on a desktop but fail to translate to mobile, but it’s so important that the user can use the site quickly and with ease on a smartphone or tablet. Candidates will be instantly turned off if they struggle to use your site anyway, which could be a serious dent to your conversion rate. AMP is a way to build web pages, but should pretty much be best practice for developers.
3. Alt Text
You know when an image link is broken or not available, but you still see some words where the image should be? That’s alt text, which is basically a word or phrase that describes the image. It may sound like a very simple aspect of web development, but using relevant keywords in alt text can be a helping hand for SEO. Alt text is best practice for any website, but can also be extremely useful for recruiters working in niche sectors. Keywords such as ‘legal recruitment London’ on a relevant image will help improve your website’s search. Alt text is also a courtesy for impaired users, and audible functionality can read this text out to users so that the website is fully accessible to everyone.
4. User Journey
In recruitment, the user’s online journey is one of the most important aspects of the website. We see so many sites that are confusing, with unclear navigation, pages of meaningless text and lack of links which diminish the likelihood of a candidate signing up to the site. The user journey should be the first thing that recruiters think of in the development process: where do they want users to go? How quickly do they want them to get there? Is the agency’s offering explained simply and clearly enough?
The process should start by creating a clear and cohesive sitemap which will form the frame of the website. Think of how each page should connect to the other, and place the right links in the right places to make it easier for the user. As a website’s homepage is its most lucrative piece of real-estate, make sure all of your important information is there. According to Microsoft, users have an attention span of eight seconds, so if the information they need isn’t right there in front of them they’ll probably go elsewhere.
5. Use of Photography
Recruitment websites need to be functional and informative, but they also need to look good. Photography can be extremely evocative for a user, and seeing an image they identify with or aspire to will instantly pique their interest in the site’s content. Photography can also be used to create illusions and draw the user’s attention to a particular area of the site; by playing with proportion and the lines within images, the user’s eye can be drawn to areas such as ‘sign up’ or ‘get in touch’.
It’s important to remember, however, that photography needs to be relevant. We see countless websites that use beautiful imagery just for the sake of being beautiful. It has no meaning or relevance to the recruiters or the sector they work in. This type of imagery can also be confusing to users. After all, if you’re searching for a healthcare recruiter and click on a site with a banner image of a beach at sunset, you’re going to be pretty confused and assume you’re in the wrong place.
If you recognise any of these mistakes or would like to talk to Volcanic about your recruitment website, get in touch with our friendly team today.