Connecting linkedin

4 ways to make your Recruitment Agency accessible online

almost 2 years ago by

W1siziisijiwmtyvmtevmtqvmtkvmzkvntgvotc2l3bob3rvlte0nje5ntaymdk5odqtmwnlmwywm2exymu5lmpwzwcixsxbinailcj0ahvtyiisijiymdb4njawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

‘Accessible’ in this article will refer to your company’s transparency, visibility, company culture, and the overall ease-of-use of your online presence. 

Before you can embrace transparency online, ask yourself the following questions:

  • What kind of information/material can my candidates/clients access?

  • Is this material clear and easy to find? How does it add value?

  • Is our content realistic and original, or another copy & paste job?

  • Am I proud of the service we offer?

  • What are the top-runners doing?

In this post we will cover

  • Tech

  • You're website

  • Marketing

Star Tech

Imagine you’re a Construction recruiter - does your website enable contractors to log in and apply for other jobs via mobile? Most of these workers scout for jobs on-site: if you don’t enable them with technology to fit their routines, you’ll miss out on placements. Place yourself in your candidate’s shoes, and be realistic when you ask yourself ‘how do they find us?’

This is the kind of accessibility that your clients will take into consideration when deciding on a recruiter to do business with, and this is why your website needs to be more than an e-brochure.

You need a site that is both informative, and engaging - it should contain a multitude of functions that create value, even if it’s simply a whitepaper download button. Why not find a way for your users to book their own calls using dynamic calendar software? Social Hire do this really well.

Regular Contact

Sending out mailshots via MailChimp is a cost-effective way to ensure your clients and candidates are regularly updated about latest acquisitions, new team members etc, but also regularly reminded of your social media links, and opportunities. Maintaining a sense of company culture is vital - it doesn't have to be happy, sunshine-y all the time, it's good to show your staff dealing with adversity too.

You can't be called inaccessible if you saturate candidate/client's inboxes with valuable info.

Heads Up, Display!

When you go through the design & development process of your website, one of the initial things you should identify is the location and styling of your Contact details. Best-practice techniques might include:

  • The 'Our Team' page to display LinkedIn Pages, Phone Numbers, Emails and Branch Location of individual team members

  • Clearly labelled Calls-to-Action (such as Schedule a Callback) with working links

  • Options to sign-in using a third-party app or service (LinkedIn/Google etc)

  • A pop-up option to sign up to your mailing list

  • An Instant Messenger help service 

Don't make navigating your website an overconvoluted experience. If your MD has grand visions of a fully-interactive game-changer, you can remind them about the Marks & Spencers re-launch fiasco. Keep it simple and clear.

Invest in SEO tools

If you aren’t ranking for key words to do with your business; IT Recruitment Warwick, .Net Developer Jobs Shrewsbury, Sales Recruiters London etc, then you may be losing business.

Make room in the budget for SEO upkeep whilst taking advantage of all the free coverage you can get, i.e. regular Blogs, meta descriptions, tags & backlinks. Tools like the ones listed below are vital sources of SEO information, all of which offer free services;

SEO is a volatile marketplace with a shed-load of rickety companies that promise you #1 spots within weeks, we’ve all experienced this, but by no means should this put you off making the effort in the first place. To underestimate the value of your online visibility these days is to commit slow business suicide.

OVER 1 YEAR AGO BY

W1siziisijiwmtcvmduvmdqvmdgvmdavndyvodyvsu1hxza3nzmuslbhil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

What a night! Volcanic are delighted to announce that at last nights (3rd May) Recruiter Awards our CEO, Rob Wilde, won the award for the Recruitment Industry Entrepreneur of the year. This is a massive achievement for both Rob and Volcanic. The R...

READ MORE

OVER 1 YEAR AGO BY

W1siziisijiwmtcvmdmvmjevmtavmdgvmjgvmzy1l3rydwxkbmhlywrlci5qcgcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

The 20th March saw the first UK, TruLondon event of the year, hosted as always by Bill Boorman. The event took place in the incredible setting of the Kings Head, London, which boasts wonderful surroundings inside a private members club. This round...

READ MORE

OVER 1 YEAR AGO BY

W1siziisijiwmtcvmdmvmdkvmjmvmjgvmtevnjiyl2f3yxjkc29ucmvjmjaxny5qcgcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

Volcanic has been awarded the Best Technical Innovation award in recruitment at the Onrec awards 2017 in London. The award recognises the hard work and dedication of the entire Volcanic team towards bringing fresh new ideas to the recruitment sect...

READ MORE

OVER 1 YEAR AGO BY

W1siziisijiwmtcvmdmvmtmvmdkvmzevndqvnzgvyw1wymxvzy5qcgcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

We’ve spoken recently about Accelerated Mobile Pages (AMP) and what they mean for recruiters and their websites, and the feedback we received was that a large number of people still don’t really understand what impact it has in the ‘real world’. L...

READ MORE