Connecting linkedin

Understanding the Digital Candidate

almost 3 years ago by Robert Wilde

W1siziisijiwmtuvmdyvmjkvmtevmjkvmjmvnzyxlzuxota5mdazmtzfnjjjzjlhzjzlnf96lmpwzyjdlfsiccisinrodw1iiiwimjiwmhg2mdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

 

Recently one of my team came into the office with a video of his daughter in the Apple shop using and choosing a smart phone and within seconds she was able to find a programme, open it and use it (she was 2 years old!!). We were amazed in the office, but really the design of the Apple phone is such that it is instictive and childs play (almost literally). More importantly, you don't even need to be able to read to use it.

We spend every working day discussing the candidates' relationship with recruitment agencies. We also spend time explaining the difference between a digital experience and face to face or 'off-line' experience.

As human beings we are often programmed to behave in certains ways and react to certain activity, and this is no different in the digital economy. Users of both Ebay, Google and Amazon amongst other sites can almost blindly navigate, choose and buy without ever resorting to picking up a 'how to guide'.

We design our sites to be simple to use, we design with our users in mind, and ensure that this effective design does not compromise the Brand requirements of our customers. We also use intelligent learning to modify, improve and measure results. 

It's easy to confuse user design with lack of creativity, but why change something if it works? This is a topic covered in more depth here in our post about being innovative. Innovation can also mean building something better from a tried-and-tested model - standing on the shoulders of giants, so to speak.

Simple doesn't mean boring!

3 MONTHS AGO BY ROBERT WILDE

W1siziisijiwmtgvmdevmjivmtevmtmvmtevmzmvsu1hxzy5njuuslbhil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

Exciting times ahead at Volcanic Volcanic staged a takeover of the new Light Cinema near our HQ in Stockport to launch our 2018 and beyond company strategy to our global team. It was a whole team event live streamed to all our locations including ...

READ MORE

3 MONTHS AGO BY ROBERT WILDE

W1siziisijiwmtgvmdevmtyvmdkvndcvnduvmziyl1njcmvlbibtag90idiwmtgtmdetmtygyxqgmdkundyumzeucg5nil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

I joined Volcanic a couple of months ago as a marketing executive - a complete career change for me and I was going into a job where I had little knowledge of the sector. Starting a new job is always daunting. But starting a new job in an industry...

READ MORE

4 MONTHS AGO BY ROBERT WILDE

W1siziisijiwmtcvmtivmdqvmtmvmdqvmjuvodgwl0rbwsa0ic0gt1jbtkdfic5wbmcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

Endless shopping, endless cooking and endless hangovers; even those who love Christmas can agree that the Most Wonderful Time of the Year wreaks havoc with stress levels. Here at Volcanic we want to take the hassle out of the festive period - read...

READ MORE

5 MONTHS AGO BY ROBERT WILDE

W1siziisijiwmtcvmtevmtuvmdkvmzuvmjivodayl25hdgl2zwdyyxzpdhktymxvzy5qcgcixsxbinailcj0ahvtyiisijqwmhgzmdbcdtawm2mixsxbinailcjvchrpbwl6zsjdxq

Volcanic is pleased to announce the launch of Native Gravity’s new recruitment website - where we really pushed the boundaries of creative design Native Gravity is a specialist recruitment company for digital talent, based in central London. It ha...

READ MORE