Connecting linkedin

Don't be a Laggard

about 3 years ago by Neil Pickstone

W1siziisijiwmtuvmdyvmtevmdcvmtcvntcvotazl0rpzmz1c2lvbk9msw5ub3zhdglvbi5wbmcixsxbinailcj0ahvtyiisijiymdb4njawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

 

Are you a Laggard, or an Innovator?

Don't be offended but this is a term used within a marketing model called the 'Innovation adoption lifecycle' which was developed as long ago as 1962 by - Everett M. RogersDiffusion of Innovations, but the amazing thing about this model is that it still very much applies today.

Back in the 60's when it was first developed most consumers were not exposed to technology as much as they are today. Innovation in broadcasting, the development and roll-out of colour televisions, or transport were all the exposure to new technology that the average consumer had - but today that has all changed. Phones & Tablets have the ability to add new software that instantly changes these devices from what they were first designed to be, into something else e.g. yesterday I was watching a demonstration of an app called Periscope designed to change your phone into a live webstreaming device allowing users to share & 'explore the world through someone else's eyes.' It makes your phone a live outside broadcasting unit.

So why is it import to understand what type of person you are? Well my wife believes she's a Laggard, she doesn't know as much about technology as she would like, however she's actually an Early Adopter buying new machines for her bakery that are new to market in the hope that she beats her competitors.

If you are an Innovator or Early Adopter it comes with both risk and reward. You will be exposed to the problems, risks, and annoyances common to early-stage product testing (you can even ask our customers about this) but the rewards far outweigh the risks (also ask our customers) being able to increase the number of candidates and fees provided by their website is hugely beneficial to their business.

Within Volcanics' recruitment website design, we have passed the stage of Innovation, but are just moving out of the Early Adopters stage. But for our customers, the risk is worth it - the rewards are exceptional (but I would say that, wouldn't I?).

Don't be a Laggard, and join us in the Innovation circle.

24 DAYS AGO BY NEIL PICKSTONE

W1siziisijiwmtgvmdyvmduvmtivmdcvndcvndi5l2pwz2cuanbnil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

Following Volcanic’s record-breaking number of website launches in March, the momentum is showing no sign of abating, with May 2018 smashing this record. The team has brought to life a whole host of new websites, including clients such as Morson, ...

READ MORE

ABOUT 1 MONTH AGO BY NEIL PICKSTONE

W1siziisijiwmtgvmduvmjevmdkvmzivndavntu0l2ltywdlmi5qcgvnil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

Inspire a new recruitment world. At Volcanic, we are delighted to be part of an exciting new event hosted by the Members Only group. Aimed at providing a networking and educational forum for recruitment industry leaders, The Retreat will provide a...

READ MORE

3 MONTHS AGO BY NEIL PICKSTONE

W1siziisijiwmtgvmdmvmjcvmtqvmzgvmtevmja3l3nodxr0zxjzdg9ja18znzuzndeymdyuanbnil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

Get the most out of Facebook We have explored the ways to get the most out of your social media and we have also looked at what you need to be aware of when using social media. Over our next couple of blogs we will explore the different social net...

READ MORE

3 MONTHS AGO BY NEIL PICKSTONE

W1siziisijiwmtgvmdmvmjyvmtqvntcvntqvotuwl1njcmvlbibtag90idiwmtgtmdmtmjygyxqgmtuuntcumjcucg5nil0swyjwiiwidgh1bwiilci0mdb4mzawxhuwmdnjil0swyjwiiwib3b0aw1pemuixv0

We’re delighted to see that no less than 16 of our clients have been shortlisted in the Recruiter Awards 2018. Spanning a range of categories including Recruitment Agency of the Year, Best Candidate Care and Best Client Service, these leading agen...

READ MORE