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We always strive to build Great Website Design , to enable our customers to have a recruitment website that both looks great but also functions well.
The balance is that the site needs to perform in the way the user expects so in recruitment terms a site should have a way in which a candidate or client can engage. The actual look and feel for the site needs to appeal to the end users but as design can be a very emotive subject, it's not always possible to please everyone - consider it like buying a car, choosing the models and colour, everyone has a budget but that doesn't mean that everyone will buy the same design.
For us Great website design supports a companies brand, it appeals to their target audience, gets the results we expect and is pleasing on the eye.