Getting your recruitment agency website design right is vital to attracting the right candidates and clients.
In considering your recruitment website design you should put together a mix of functionality and style. Consider your content and remember jobs are content to. Many recruitment agencies sites tend to focus on their own achievement and their own capabilities, instead look at putting together a strategy which appeals to your target audience.
Here are a few things Volcanic recommends to take into account when design the right recruitment website for an agency: -
- Make it easy to use for the audience by allowing them to find the content they want quickly. Consider the use of a single search bar and instead of returning job results consider showing other related content.
- Have a content strategy, not just jobs but share information about events in their field, latest white papers, content from industry leaders, news articles etc but consider where you'll find this content and then build it into your recruitment site. A good rule of thumb is to keep content concise, simple and optimised for search.
- Design is vital to an agency; it shows your brand strengths. Consider having a brand guidelines document produced.
- Design your recruitment website for every device. In particular mobiles. 79% of global internet activity in 2018 will take place on a mobile device.
- Integrate with social networks to share and receive information to and from.
When designing consider how your site will age, you don't want to go to the trouble of designing a site today that will look dated in a few months, so stick with classic designs that won't go out of fashion.
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This blog was updated in February 2018.