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Viral Marketing – If you are low on self esteem…

about 4 years ago by Neil Pickstone

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The advert started with ‘If you are looking for an immaculate, well maintained example of a Mercedes e320 CDI… you have come to the wrong place.’ ……. ‘If however, you are low on self esteem, with a strapped budget, but shooting for the stars, welcome to my auction.’ This is the amazing live auction of a Mercedes E320 Cdi on Ebay due to end on 18th June which shows that even the most mundane product when well described can have a real affect on the value of an item http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=230997858684#description A genuine advert that had a fun, completely honest description, with a purchase price of merely 99p A picture of the ‘missus’ adorning the side of the vehicle or climbing in the boot merely added to the already humorous element.

However read the questions section and it will show the power of viral marketing:

Q: I read that the car has no bullet holes. Is it possible for you to add some? The car is nearly perfect, but without bullet holes I can’t bid.

A: not being in possession of a firearm I am unable to meet your requirements, I do have a ballpein hammer and will happily give it the once over should that be to your liking. 

Q: Hellos Komrad Comibanks. I am legitimate Russian business man, I pay many taxes in UK. Please see I am spelling ‘Russian’ with capital R. I wish to buy car as gift for Serbian business associate. Please can you tell me if brakes work ok as I do not wish him to have unfortunate accident. He is going on holiday to coast very soon and I do not wish him to end up at bottom of sea.

A: Komrad, brakes are working fine, very squeaky,very very squeaky

Q: “and wearing 1 bottle of cologne at any given time to truly get desired female attention.” – Please could you advise what cologne has brought you the best results?

​A: anything in the bargain bin at superdrug after the crimbo sales works a treat There’s so much more I could add however with over 250,000 page views and articles being written everywhere surely the current bid price of £156,100.00 can be beaten can’t it? Watch out for the YouTube video next It might threaten Gangnam style?

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