Volcanic Blog

The day to day experiences of a digital agency developing and deploying Rails Apps.

What’s in a name?

It’s common in Australian parts for people with red hair to be called ‘Bluey’. This irony is found in other parts too, where bald men are nicknamed ‘Curly’ and hugely overweight people are affectionately known as ‘Slim’. ‘Shingles’ is the name of a medical condition you may have heard of. It sounds superficial, almost friendly, almost comical, but if you’ve … Continue reading

BOREm Ipsum

With great design comes great responsibility, usually that responsibility comes down to popping in ‘content’. At the design stage this content hasn’t even been thought about (in most cases) so what are you left with? Good old Lorem Ipsum or as I like to refer to it, ‘Borem Ipsum’. Where did it all begin? Well contrary to popular belief, Lorem … Continue reading

Social media marketing needs you…and you…and you

A common question asked by many businesses is “how do I take advantage of the opportunities that social media marketing provides?”. Many people are either considering using social media, or have started to dabble by setting up accounts and having a go with varying degrees of success. But unfortunately there is no simple recipe that guarantees a positive outcome. It’s … Continue reading

If a tree falls …

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” One philosophical argument revolves around the distinction between our understanding of ‘sound’ (being the excitement in our ear in response to vibrations in the atmosphere) and of ‘noise’ (being a scientific measure of the vibrations regardless of whether or on … Continue reading

PayPal IPN on Rails on OS X: trips and ticks

Rails is a very popular platform thanks to its fantastic feature set which lets developers take advantage of all kinds of best-practice and take benefit from the learning and experience of lots of developers who have gone through the same development process time and time again. Rails offers a way to implement features found in just about every web application … Continue reading

The Almighty Johnson’s !

The UK saw the launch of a new series on the SyFy Channel – The Almighty Johnson’s, this new programme is a New Zealand based fantasy comedy/drama television series, which follows a student named Axl Johnson, who on his 21st birthday discovers his family members are reincarnated Norse gods. Take a look at the trailer on YouTube. We at Volcanic … Continue reading

The times they are a-changin’ 3

If you checkout “on this day in history” you’ll see, among other things, that 5 years ago on 31 January 2007 Cars.com published a list of the 10 most memorable cars from TV shows. Top of the list was ‘K.I.T.T.’ the black Pontiac Trans-Am GTO from the 1980′s ‘Knight Rider’, followed by the red Dodge Charger named ‘General-Lee’ from ‘The … Continue reading

The Pope and Social Media Sanity

Apparently the Pope is concerned about the information ecosystem and the negative effect it is having on our lives (BBC Radio 4). The point he was trying to make was that a continual bombardment of information is having a detrimental effect on our well being. He’s got a point, it’s continual noise with TV, radio, newspapers (remember them?), mobiles, laptops, … Continue reading

The After Effects

Animation, a cause for some concern amongst some people where as others embrace the challenge of getting those all important keyframes just right. Personally for me I have relished the challenge. I’m now settling in to my third month at Volcanic and one very important job that I’ve been heading is a promotions video for our new tool Social Churn. … Continue reading

It’s all been condensed

In last weeks blog I stated that I would keep you posted with creative/marketing updates and developments in our Social Churn product… So, sitting at home on Sunday afternoon, whilst waiting for a can of condensed milk to boil for 3 hours so that I can make caramel shortbread with my girlfriend; my mind has subsequently began to wander back … Continue reading