Social Churn
The advert started with ‘If you are looking for an immaculate, well maintained example of a Mercedes e320 CDI… you have come to the wrong place.’ ……. ‘If however, you are low on self esteem, with a strapped budget, but shooting for the stars, welcome to my auction.’ This is the amazing live auction of a Mercedes E320 Cdi on Ebay … Continue reading
I was with a senior executive from Gartner the other day and we were talking about the effect of Digital on a Business. Although I often have debates with Management Consultants most of the time they come across as being rather dull, un-inspiring and very opinionated, this particular individual however said something that caught my attention and made me think … Continue reading
Volcanic were asked to help with a problem – How do you measure the effectiveness of media circulation when it”s promoted Socially rather than through the web. Traditional newspaper or magazine advertising use to depend on circulation figures combined with the particular target audience, in order to set it’s advertising rates. Even with the growth of the Internet, the principal … Continue reading
In our series of Infographics here’s some interesting facts that our Technical Director Rob found. Among most interesting is the fact that of all traffic in the UK 40% is via a mobile device whilst smartphone ownership in the UK is at 56% of all handsets.
We’ve been to a number of trade shows in the last few months and it’s still interesting to see that the number of companies offering email marketing solutions has not diminished. This led us to consider whether email campaigns continue to be an effective method for acquiring or communicating with your existing or potential customers. Measuring results from your email … Continue reading
We see a lot of Infographics and statistics about Twitter so we decided to put our own together, we hope you find it useful.
A few years ago 2010 we visited Old Trafford and attended a seminar at TFMA Manchester and were lucky enough to hear from their guest speaker from Google who was explaining how mobiles would be the most important device for selling to your customers. At the time only about 2% of visitors to a website came from Mobile devices but … Continue reading
As an agency we are often asked about whether radio advertising is dead, our first reaction is yes but with caveats that there is still a place radio advertising if it fits with the advertising strategy. The problem is with the advent of Internet radio, Podcasts, Sirius Satellite radio and music services like Spotify, advertisements on the radio are becoming less and … Continue reading
Volcanic were approached by a very well established estate agents based near our offices in Manchester and asked to help. Joules Estate Agents had been trading for over 40 years selling and letting property and whilst their reputation was solid, market conditions and a feeling that the brand was old fashioned led them to challenge us to produce a new … Continue reading
During my years in the digital arena I’ve seen many changes but probably the most interesting changes I’ve seen, is the move of responsibility for technology within an organisation. I hope that by writing this I’m not giving away my age too much but when I first came across the use of technology in a company, it was the introduction … Continue reading
