Social Churn
Volcanic were asked to help with a problem – How do you measure the effectiveness of media circulation when it”s promoted Socially rather than through the web. Traditional newspaper or magazine advertising use to depend on circulation figures combined with the particular target audience, in order to set it’s advertising rates. Even with the growth of the Internet, the principal … Continue reading
I have been using LinkedIn with amazing results and this led me to research more facts about this so in the last of our current series of infographics here are some impressive UK figures about LinkedIn.
We see a lot of Infographics and statistics about Twitter so we decided to put our own together, we hope you find it useful.
There’s a lot of discussion about how recruitment is changing, recently Volcanic (a Digital Agency, Manchester) has been involved in developing a system that helps recruiters take advantage of these changes and encourages them to create their own advanced talent pool to help find and contact potential candidates who are more passive than active. We were recently commissioned to undertake … Continue reading
What is Facebook worth? The company’s high profile IPO in May 2012 gave the social network a total value of $104bn, with an individual share price of $38. But what direction is it heading? And what are the right methods businesses can use it to appropriately engage with consumers? The chief operating officer of Facebook, Sheryl Sandberg, stated prior to … Continue reading
It is strange how some truths always hold water! Over the years it has become clear to me that having something interesting to say is the acid test for successful marketing campaigns – whether it be empathising with your audience, challenging them, or simply providing a proposition that is simply too good to resist. It’s something that sounds easy, … Continue reading
Being one of the older members of the company I’m classed as a digital immigrant (i.e. I was introduced into the digital world rather than grew up with it) rather than a digital native, however that said, I was the first person at my school to use a personal computer (1976), was in the first year of children to be allowed … Continue reading
I am really getting excited with the impending “official” launch of our new social marketing tool socialchurn.com. But enough of the sales pitch. I want to talk about some of the interesting things we have discovered developing and testing it. People come to social media from different angles. Some will feel worried about making a mistake or being inundated with … Continue reading
It’s common in Australian parts for people with red hair to be called ‘Bluey’. This irony is found in other parts too, where bald men are nicknamed ‘Curly’ and hugely overweight people are affectionately known as ‘Slim’. ‘Shingles’ is the name of a medical condition you may have heard of. It sounds superficial, almost friendly, almost comical, but if you’ve … Continue reading
A common question asked by many businesses is “how do I take advantage of the opportunities that social media marketing provides?”. Many people are either considering using social media, or have started to dabble by setting up accounts and having a go with varying degrees of success. But unfortunately there is no simple recipe that guarantees a positive outcome. It’s … Continue reading
