I am really getting excited with the impending “official” launch of our new social marketing tool socialchurn.com. But enough of the sales pitch. I want to talk about some of the interesting things we have discovered developing and testing it. People come to social media from different angles. Some will feel worried about making a mistake or being inundated with … Continue reading
Category Archives: Social CMS
Apparently the Pope is concerned about the information ecosystem and the negative effect it is having on our lives (BBC Radio 4). The point he was trying to make was that a continual bombardment of information is having a detrimental effect on our well being. He’s got a point, it’s continual noise with TV, radio, newspapers (remember them?), mobiles, laptops, … Continue reading
It seems with all the news around about social media and its growth that we have known about it and how to use it for ages. The facts are that only two years ago nobody really saw the potential and that marketing companies and agancies weren’t taking it seriously. It you look at Google Insights and look for the search … Continue reading
“_____ is the new black” is an expression used to indicate the sudden popularity or versatility of an idea at the expense of the popularity of a second idea. In fashion terms any new colour that was in fashion that season ‘is the new Black’, So when I heard recently that 2012 was to be the year of Social Intelligence, I immediately … Continue reading
I stumbled across a joke on twitter the other day about marketing that I decided to update, it goes as follows: – You see a gorgeous girl at a party and you say to her “Hi, I am rich, Marry me!” That is Direct Marketing. If she walks up to you and says, “Hi, You are very rich, I want … Continue reading
We are often asked by our customers should they be using Facebook or Twitter or both and what are the advantages of using them? We can only speak from our own experience of running campaigns on them and the results we’ve had. Facebook We love Facebook it’s a great community of friends and once you start to engage with people, the effect … Continue reading
We were recently managing a facebook campaign for one of our clients and we were receiving a lot of comments from customers some good but some bad. Our first reaction to the bad ones were to comment back then hide the post but we soon learnt that actually this wasn’t the best approach. Instead we decided to address the bad … Continue reading
We’ve been busy developing a new tool that allows users to create and control Social CMS (Content Management System). So what is Social Content Management? Current research shows that a social recommendation or comment is more likely to result in a sale of a product or a recommendation of a service than more conventional marketing methods so if a business can demonstrate … Continue reading