Social Media Marketing: ‘Civilians’ Vs Marketing Professionals


I personally like to keep up to date with what’s going on in the world of social, I suppose it’s a case of what’s ‘hot’ and what’s ‘not’ but I’ve decided to take a step back and reflect on what the actual general public perceives social media ‘as’. Whilst I’m pre-occupied checking out the latest award winning campaigns (playing games, watching videos etc) is the rest of the world doing the same?

Well unsurprisingly the answer is a resounding ‘No’, to start they’re probably not as sad but according to a study commissioned by San Francisco-based advertising agency and conducted by iThink, they found that people who work in advertising and marketing are leagues apart from “normal” people when it boils down to how they use social media and how they view social media marketing all together.

The gloves are off so lets take a look at how some of the facts and figures stack up when we take a typical advertising/ marketing professional using Facebook compared to the general public:

• 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population.
As for Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.

Should brands put more effort into interacting with consumers via social media?

• 63% of advertising/marketing professionals “strongly agree” that they should; 23% of the general population “strongly agree”


(I think I also fall in to the naughty 37% who haven’t felt too well after a few shandys at the office party)

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