It seems that candidates want a simple application process and as few clicks as possible to complete the process and companies want to attract top quality talent.
Volcanic mention on Jobsite for their work with Quest Search
It was with this in mind that Manchester based digital agency Volcanic set about building a new site for Quest Search & Selection that would increase their candidate engagement. Chatting to Volcanic’s Technical Director, Robert Wilde, reveals a techie with a deep understanding of the recruitment process and what makes a great application process.
So why is their new site so special?
“We believe that Quest is the only UK recruitment agency to allow applicants to use their LinkedIn profile to apply. In itself brilliant but it also solves the issue of candidates completing a job application on their smart phone. Currently it is not possible to upload a CV on a mobile website and with mobile web browsing expected to outstrip PC based browsing by 2013, this work around is a great breakthrough. Behind the scenes the applicant’s LinkedIn profile is transferred to a PDF and stored on Quest’s database, as a CV would be.”
Volcanic also enhanced the applicant experience by taking their LinkedIn data and automatically creating job searches, based on their last 3 roles, and establishing weekly job alerts. The technology behind the alerts ensures applicants only receive notification of new roles not old ones. They also ensured that the search function was natural i.e. it allowed for common spelling mistakes. The clever use of tailored shareable permalinks has also improved the site’s SEO increasing traffic and applications.
But did they increase engagement?
“On the day Quest’s new website launched they received 350 LinkedIn registrations by midday, today it has nearly 2500. More applicants are choosing this method than the traditional CV upload route. Their bounce rate has reduced and the average number of page views per visitor has increased. So yes, applicants are staying longer and applying for more roles.”
Read the full article here:
http://www.jobsite.co.uk/insider/application-process-preventing-hiring-talent-9572/