I am really getting excited with the impending “official” launch of our new social marketing tool socialchurn.com. But enough of the sales pitch. I want to talk about some of the interesting things we have discovered developing and testing it. People come to social media from different angles. Some will … Continue reading
Volcanic Blog
What’s in a name?
It’s common in Australian parts for people with red hair to be called ‘Bluey’. This irony is found in other parts too, where bald men are nicknamed ‘Curly’ and hugely overweight people are affectionately known as ‘Slim’. ‘Shingles’ is the name of a medical condition you may have heard of. … Continue reading
BOREm Ipsum
With great design comes great responsibility, usually that responsibility comes down to popping in ‘content’. At the design stage this content hasn’t even been thought about (in most cases) so what are you left with? Good old Lorem Ipsum or as I like to refer to it, ‘Borem Ipsum’. Where … Continue reading
Social media marketing needs you…and you…and you
A common question asked by many businesses is “how do I take advantage of the opportunities that social media marketing provides?”. Many people are either considering using social media, or have started to dabble by setting up accounts and having a go with varying degrees of success. But unfortunately there … Continue reading
If a tree falls …
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” One philosophical argument revolves around the distinction between our understanding of ‘sound’ (being the excitement in our ear in response to vibrations in the atmosphere) and of ‘noise’ (being a … Continue reading
PayPal IPN on Rails on OS X: trips and ticks
Rails is a very popular platform thanks to its fantastic feature set which lets developers take advantage of all kinds of best-practice and take benefit from the learning and experience of lots of developers who have gone through the same development process time and time again. Rails offers a way … Continue reading
The Almighty Johnson’s !
The UK saw the launch of a new series on the SyFy Channel – The Almighty Johnson’s, this new programme is a New Zealand based fantasy comedy/drama television series, which follows a student named Axl Johnson, who on his 21st birthday discovers his family members are reincarnated Norse gods. Take … Continue reading
The times they are a-changin’ 3
If you checkout “on this day in history” you’ll see, among other things, that 5 years ago on 31 January 2007 Cars.com published a list of the 10 most memorable cars from TV shows. Top of the list was ‘K.I.T.T.’ the black Pontiac Trans-Am GTO from the 1980′s ‘Knight Rider’, … Continue reading
The Pope and Social Media Sanity
Apparently the Pope is concerned about the information ecosystem and the negative effect it is having on our lives (BBC Radio 4). The point he was trying to make was that a continual bombardment of information is having a detrimental effect on our well being. He’s got a point, it’s … Continue reading
The After Effects
Animation, a cause for some concern amongst some people where as others embrace the challenge of getting those all important keyframes just right. Personally for me I have relished the challenge. I’m now settling in to my third month at Volcanic and one very important job that I’ve been heading … Continue reading









